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The secrets to effective measurement in communications

Gaining C-suite support for a communications campaign or thought leadership programme requires clear reporting metrics and, ultimately demonstrable results.

The ability to measure ‘outcomes’, in terms of impact on business performance and overall strategy, as well as outputs and outtakes can be crucial to securing budget.

We will be joined on the day by Johna Burke, Global MD of AMEC, who will discuss the most effective ways to evaluate campaigns and show how communications can impact the bottom line.