The Thought Leadership Project is an initiative from Good Relations to inspire the strategic use of thought leadership in ways that unlock commercial advantage for B2B and corporate brands.

Thought leadership is proven to boost the bottom line, build greater trust amongst stakeholders, and deliver better results. But why does it so often echo rather than advance the debate?

This group has the simple aim of sharing best practice, interesting research, and the latest thinking amongst communication professionals to champion best practice. If you'd like to share your experience and join the project community, register with our LinkedIn Group

Good Relations is an award-winning PR and content agency. It is part of the VCCP Partnership. It has a strong heritage of developing highly effective thought leadership campaigns for clients including Airbus, FedEx and Bosch.


effective thought leadership campaigning

  • Helped Airbus pioneer the future of aerospace with the 'Future by Airbus' campaign.
  • Powered the 'Organizational Resilience' movement for BSI Group.  
  • Elevated Bosch from engineering firm to consumer tech brand through 'TransforMOTION'.
  • Targeting SMEs for FedEx with thought leading social content.