There’s hardly been a brief across my desk in the past 18 months without ‘sustainability’ central to the challenge. As someone who started his career three decades ago hoping to help businesses address their sustainability agenda, that’s a relief….but it’s taken a while.
How do you create thought leading content to power customer engagement?
At the end of May, I was delighted to host a breakfast discussion at which our client, Miranda Murphy-Merrydew from EDF Energy Solutions, and Fredrik Borestrom from LinkedIn, talked about how thought leading content can power business customer engagement. Here’s a quick overview of our discussion shared with a 30 strong audience over their early morning coffee.
Strengthening employer brand through thought leadership
Increasingly, companies are seeing the value of thought leadership in helping them strengthen their employer brands. Campaign content can be a sharp tool to engage prospective candidates and spark their interest in what their future career might feel like in a forward looking, market leading organisation.