Cicero was perhaps the first thought leader of our time, and while he didn’t take a radical or original stance against dogma, he always looked to advance and enhance existing arguments. What can thought leadership professionals learn from a chap who wasn’t scared to tackle saturated topics?

Customer-centric marketing often creates thought leadership which customers want, as opposed to need. This blog explains why coherence is a crucial element of effective thought leadership, and how firms can create thought leadership in which the big idea stays the same, and only the creative treatment differs.

Building effective thought leadership in the property sector can be hard to sustain due to the transactional, short-term nature of the industry. Here are six of the most effective property thought leaders that you should examine to inform your approach.

Making a concept memorable is tough. Plenty of good thinking goes to waste for want of a decent term to describe it. Matching a fresh idea with a sticky description needs both your inner scientist and creative thinker. Here’s our top tips for how to name your next big idea.

How much time today have you got to sort out somebody’s ramblings in a white paper. How many minutes are you willing to dedicate to waiting for some insight in a podcast. How long is that speech going to go on for! If you’re a business or an individual with something to share, how do you make sure you get to the point quickly?

Knowing how best to utilise digital channels can be a key differentiator in achieving effective thought leadership, as opposed to thought followship. Read our top tips here. 

When your business has many services, how do you navigate thought leadership? Ed Lowcock, Account Director at Good Relations, examines the General Electric thought leadership site, Txchnologist, and how they work across multiple sectors successfully. 

Considering the investment of internal man hours, agency time and primary research, it is little wonder that many executives doubt they secure effective "Return On Insight" on thought leadership. In this article we’ll explore how to boost your "Return On Investment" and your "Return On Insight".

Everyone wants effective thought leadership, but what actually is it? We see effective thought leadership as the process of demonstrating expertise in a subject area, by advancing the debate, in order to gain commercial advantage. How do you define it?

Getting your point of view to cut through in a crowded space can be a challenge. Deborah Burgess, Senior Account Director at Good Relations, shares her thoughts on how a strong but authentic point of view can help engage business.