Why does so much thought leadership echo rather than advance the debate?

By James Ralph, Senior Associate Director, Good Relations

Thought Leadership builds greater trust amongst stakeholders, generates more orders and delivers better results. 

So why are most businesses so poor at thought leadership?

This project has the simple aim of sharing best practice, research and the latest thinking amongst communication professionals to help us all design and lead programmes that deliver real commercial returns. 

Participate in the debate by joining our LinkedIn Group, and find a collection of our effective thought leadership campaigning here.