Customer-centric marketing often creates thought leadership which customers want, as opposed to need. This blog explains why coherence is a crucial element of effective thought leadership, and how firms can create thought leadership in which the big idea stays the same, and only the creative treatment differs.
Property's Most Effective Thought Leaders
Manhattan vs. mad hatter - how to name mind-blowing ideas
Most thought leadership is a waste of time
How much time today have you got to sort out somebody’s ramblings in a white paper. How many minutes are you willing to dedicate to waiting for some insight in a podcast. How long is that speech going to go on for! If you’re a business or an individual with something to share, how do you make sure you get to the point quickly?