Making a concept memorable is tough. Plenty of good thinking goes to waste for want of a decent term to describe it. Matching a fresh idea with a sticky description needs both your inner scientist and creative thinker. Here’s our top tips for how to name your next big idea.
How much time today have you got to sort out somebody’s ramblings in a white paper. How many minutes are you willing to dedicate to waiting for some insight in a podcast. How long is that speech going to go on for! If you’re a business or an individual with something to share, how do you make sure you get to the point quickly?