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The seven steps

The Thought Leadership Project

Home
About us
Our mission
Authors
Blog
Events
Contact us
The seven steps
James Ralph
May 8, 2018

Manhattan vs. mad hatter - how to name mind-blowing ideas

James Ralph
May 8, 2018
Manhattan vs. mad hatter - how to name mind-blowing ideas

Making a concept memorable is tough. Plenty of good thinking goes to waste for want of a decent term to describe it. Matching a fresh idea with a sticky description needs both your inner scientist and creative thinker. Here’s our top tips for how to name your next big idea.

James Ralph
April 24, 2018

Most thought leadership is a waste of time

James Ralph
April 24, 2018
Most thought leadership is a waste of time

How much time today have you got to sort out somebody’s ramblings in a white paper. How many minutes are you willing to dedicate to waiting for some insight in a podcast. How long is that speech going to go on for! If you’re a business or an individual with something to share, how do you make sure you get to the point quickly?

James Ralph
April 19, 2018

Making the right social media choices for effective thought leadership

James Ralph
April 19, 2018
Making the right social media choices for effective thought leadership

Knowing how best to utilise digital channels can be a key differentiator in achieving effective thought leadership, as opposed to thought followship. Read our top tips here. 

James Ralph
April 12, 2018

The anatomy of effective ideas: Txchnologist by GE

James Ralph
April 12, 2018
The anatomy of effective ideas: Txchnologist by GE

When your business has many services, how do you navigate thought leadership? Ed Lowcock, Account Director at Good Relations, examines the General Electric thought leadership site, Txchnologist, and how they work across multiple sectors successfully. 

James Ralph
April 5, 2018

How to secure effective "return on insight"

James Ralph
April 5, 2018
How to secure effective "return on insight"

Considering the investment of internal man hours, agency time and primary research, it is little wonder that many executives doubt they secure effective "Return On Insight" on thought leadership. In this article we’ll explore how to boost your "Return On Investment" and your "Return On Insight".

James Ralph
March 29, 2018

What is Thought Leadership?

James Ralph
March 29, 2018
What is Thought Leadership?

Everyone wants effective thought leadership, but what actually is it? We see effective thought leadership as the process of demonstrating expertise in a subject area, by advancing the debate, in order to gain commercial advantage. How do you define it?

James Ralph
March 16, 2018

Five ways your point of view can engage business

James Ralph
March 16, 2018
Five ways your point of view can engage business

Getting your point of view to cut through in a crowded space can be a challenge. Deborah Burgess, Senior Account Director at Good Relations, shares her thoughts on how a strong but authentic point of view can help engage business.

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James Ralph
March 12, 2018

Towards effective Thought Leadership

James Ralph
March 12, 2018
Towards effective Thought Leadership

Our first blog from our CEO, Richard Moss, explaining why we've created The Thought Leadership Project.

James Ralph
February 21, 2018

Why does so much thought leadership echo rather than advance the debate?

James Ralph
February 21, 2018
Why does so much thought leadership echo rather than advance the debate?

Thought Leadership builds greater trust amongst stakeholders, generates more orders and delivers better results. So why are most businesses so poor at thought leadership?

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The Thought Leadership Project 2018