Making a concept memorable is tough. Plenty of good thinking goes to waste for want of a decent term to describe it. Matching a fresh idea with a sticky description needs both your inner scientist and creative thinker. Here’s our top tips for how to name your next big idea.
Most thought leadership is a waste of time
How much time today have you got to sort out somebody’s ramblings in a white paper. How many minutes are you willing to dedicate to waiting for some insight in a podcast. How long is that speech going to go on for! If you’re a business or an individual with something to share, how do you make sure you get to the point quickly?